Splenda PR Design.
Role: Design Consultant | Type: Branding & Merchandise
The Splenda social media team was looking to elevate exclusive brand merchandise for a new campaign.
01 | The inspiration
Inspired by playful, feel-good designs, the sweatshirt needed to capture a positive and uplifting vibe.
02 | The exploration
Typography and layout explorations created before adding brand color and decorative elements.
03 | Seeing it in IRL
Seeing the design come to life on sweatshirts and shared across social media platforms
